We present a novel framework for user representation in large-scale recommender systems, aiming at effectively representing diverse user taste in a generalized manner. Our approach employs a two-stage methodology combining representation learning and transfer learning. The representation learning model uses an autoencoder that compresses various user features into a representation space. In the second stage, downstream task-specific models leverage user representations via transfer learning instead of curating user features individually. We further augment this methodology on the representation's input features to increase flexibility and enable reaction to user events, including new user experiences, in Near-Real Time. Additionally, we propose a novel solution to manage deployment of this framework in production models, allowing downstream models to work independently. We validate the performance of our framework through rigorous offline and online experiments within a large-scale system, showcasing its remarkable efficacy across multiple evaluation tasks. Finally, we show how the proposed framework can significantly reduce infrastructure costs compared to alternative approaches.

Modern platforms leverage randomized experiments to make informed decisions from a given set of items (``treatments''). As a particularly challenging scenario, these items may (i) arrive in high volume, with thousands of new items being released per hour, and (ii) have short lifetime, say, due to the item's transient nature or underlying non-stationarity that impels the platform to perceive the same item as distinct copies over time. Thus motivated, we study a Bayesian multiple-play bandit problem that encapsulates the key features of the multivariate testing (or ``multi-A/B testing'') problem with a high volume of short-lived arms. In each round, a set of $k$ arms arrive, each available for $w$ rounds. Without knowing the mean reward for each arm, the learner selects a multiset of $n$ arms and immediately observes their realized rewards. We aim to minimize the loss due to not knowing the mean rewards, averaged over instances generated from a given prior distribution. We show that when $k = O(n^\rho)$ for some constant $\rho>0$, our proposed policy has $\tilde O(n^{-\min \{\rho, \frac 12 (1+\frac 1w)^{-1}\}})$ loss on a sufficiently large class of prior distributions. We complement this result by showing that every policy suffers $\Omega (n^{-\min \{\rho, \frac 12\}})$ loss on the same class of distributions. We further validate the effectiveness of our policy through a large-scale field experiment on {\em Glance}, a content-card-serving platform that faces exactly the above challenge. A simple variant of our policy outperforms the platform's current recommender by 4.32\% in total duration and 7.48\% in total number of click-throughs.