Why 23andMe's Genetic Data Could Be a 'Gold Mine' for AI Companies

But any AI-related company attempting to acquire 23andMe would run significant reputational risks. Many people are horrified by the thought that they surrendered their genetic data to trace their ancestry, only for it to now be potentially used in ways they never consented to. "Anybody touching this data is running a risk," Kumar, who is the director of Fox's Center for Business Analytics and Disruptive Technologies, says. "But at the same time, not touching it, they might be losing on something big as well." What Does That Mean For Your Account?