Why G4 failed

Former employees said that leadership decision-making was diffuse. Some major decisions came from Arons, while others came from Roberts -- sometimes through Joe Marsh, an executive at Comcast Spectacor and close collaborator of Roberts. Marsh did not officially join G4 until summer 2022, but former employees said he was involved in the operation, especially on the esports side of the network, as far back as summer 2021. Roberts, meanwhile, continued to sporadically meet with talent after Arons took over, according to former G4 staff.