Apple boss Tim Cook confirms unveiling event on May 7 with cryptic teaser

Now the tech giant is gearing up to host its first one of the year – and it's taking place in less than two weeks. Apple CEO Tim Cook has posted a cryptic animated teaser for the event, which he confirmed will be streamed online on May 7. The animation features the Apple logo being drawn in a variety of bright colours and artistic styles, including one with a hand holding a stylus. The Apple boss also told his X followers to'pencil us in', alluding to what the company has in store. The Apple boss also told his X followers to'pencil us in', alluding to what the company has in store. The event will be streamed online on Apple TV and Apple's website from 10am Eastern Time (3pm BST) on May 7 Apple's website also features an abridged version of the animation and confirms further details about the event.