Revealed: The most popular Halloween costumes of 2023, according to Google Searches

If you're looking for a last-minute idea for a Halloween costume, Google might just have you covered. That's because the tech giant's Frightgeist search trend data has revealed the fancy dress outfits Americans have searched for most this year. Top of the list are Ken and Barbie from the Box Office smash Barbie movie, which was released to huge fan fare back in July and has grossed more than $1.4 million (£1.1 million) worldwide. There are more than 900 costumes on Frightgeist but the company Visual Capitalist has put together an infographic showing the top 27 most searched. Scary: Google's Frightgeist search trend data shows the fancy dress outfits Americans have searched for most this year.