TikTok Will Start Labeling AI-Generated Content to Combat Misinformation

TikTok will begin labeling content created using artificial intelligence when it's been uploaded from outside its own platform in an attempt to combat misinformation. "AI enables incredible creative opportunities, but can confuse or mislead viewers if they don't know content was AI-generated," the company said in a prepared statement Thursday. "Labeling helps make that context clear--which is why we label AIGC made with TikTok AI effects, and have required creators to label realistic AIGC for over a year." TikTok's shift in policy is part of an broader attempt in the technology industry to provide more safeguards for AI usage. In February Meta announced that it was working with industry partners on technical standards that will make it easier to identify images and eventually video and audio generated by artificial intelligence tools.