Coca-Cola faces huge backlash for replacing humans with AI in its much-loved 'Holidays are Coming' Christmas advert: 'How are we letting this happen?'
For many people around the world, Coca-Cola's much-loved'Holidays are Coming' advert marks the beginning of Christmas. First aired in 1995, the ad shows the soft drink giant's red delivery trucks emblazoned with lights making festive deliveries through a snowy landscape. Ever since, variations of the promo have arrived in the weeks leading up to Christmas - but now the company has made the biggest change yet. The new 16-second ad for 2024 has been developed solely using AI, meaning all the'actors' are not real people and none of the shots were filmed on location. While the firm claims the new commercial was an'efficient' way of saving time and money, fans are not impressed.
Nov-15-2024, 10:48:01 GMT
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