This New AI Tool Wants to Work With Filmmakers--Not Replace Them

There are many filmmakers in Hollywood who view AI as antithetical to their creative process. This tension played a major role during the Hollywood strikes in 2023, with many on the picket lines expressing fears about job loss via automation. Talukdar, conversely, argues that AI tools will actually create new types of jobs, and enable studios to push their budgets further rather than slashing them. "There's this idea that instead of spending 50 million on a movie, you can now do it for 5 million, and there's some truth in that," he says. "But the other way to think about it--which is how every studio that we talked to is thinking about it--is now for that 50 million and for the same 100 people on that project, they're just going to be able to do what would have cost them 100 million before," he says.