Spotify becomes the first music streaming brand to join the metaverse

Spotify has become the first streaming music service to join the metaverse, launching a new virtual island on the Roblox platform. The island lets users meet their favorite musical artists, play different sounds, explore quests, collect virtual merchandise and listen to music, Spotify confirmed. Increasingly younger people are spending more of their time in virtual worlds, such as Minecraft and Roblox, where they interact, rather than passively watch or listen. Roblox is a platform, allowing developers to create games that act as individual worlds for the more than 44 million daily active users to join. However, it has come under fire for not doing enough to protect its younger users.