Google Considers Charging for AI-Powered Search Results, New Report Says

Google is considering charging for new premium artificial intelligence-powered search features, according to a Financial Times report that cites three people familiar with the matter. This includes looking at options such as adding certain AI-powered search features to its premium subscription services, which offer the company's Gemini AI assistant in Gmail and Google Docs, the newspaper reported. Google's free search engine would remain so, and ads would continue even for subscribers. In response to an inquiry about the report, a Google spokesperson tells TIME in an email: "We're not working on or considering an ad-free search experience. As we've done many times before, we'll continue to build new premium capabilities and services to enhance our subscription offerings across Google. We don't have anything to announce right now." "For years, we've been reinventing search to help people access information in the way that's most natural to them," the statement also said.