Levi's will use AI models to show off clothing online
Levi Strauss & Co is taking a futuristic approach when displaying it line of jeans - the company is using models generated by artificial intelligence to show off its clothing and consumers may not be able to tell the difference. Set to launch later this year, the initiative will present AI models in different body types, skin colors ang ages, allowing customers to see how products might look on them. Levi currently displays one human model per clothing item. The San Francisco-based company said'AI will likely never fully replace human models' for the company, but offering a range of digital models will create'a more personal and inclusive shopping experience.' Levi Strauss & Co is set to use AI-generated models to show off its clothing. Can you spot which image is the AI and which is a real person?
Mar-24-2023, 20:16:12 GMT
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- North America > United States
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