This Roku TV is a great way to jump into 4K for less

Starting at just $349 for the 43-inch model, the 4-Series is as affordable as it is flexible: This series runs the screen size gamut from 43 to 85 inches and even comes in software variants, with Roku (the version we tested), Google, and Android smart platforms available depending upon retailer and region. But no matter which one you buy, you're getting 4K resolution, HDR compatibility, and solid general picture quality. There are some reasons you might want to spend a bit more. This is an entry-level 4K TV, and despite being HDR compatible, it's simply not bright or colorful enough for good HDR performance. The basics of its picture are solid, but it's not equipped to be a great choice for current game consoles, and its backlight isn't powerful enough for especially bright rooms.