AI companies agree to limit election 'deepfakes' but fall short of ban

Tech companies have been under pressure from regulators, AI researchers and political activists to rein in the spread of fake election content. The new agreement is similar to a voluntary pledge the same companies, plus several others, signed in July after a meeting at the White House, where they committed to try to identify and label fake AI content on their sites. In the new accord, the companies also commit to educating users on deceptive AI content and being transparent about their efforts to identify deepfakes.