Gaming is entering its fashion-forward phase

In the first few months of 2019, representatives from Riot Games and Louis Vuitton were introduced to one another, and they started to talk about esports. A sense of curiosity flourished, and over time, conversations snowballed into a landmark collaboration. As well as physical and digital Louis Vuitton clothing capsules, the atelier created a branded travel case for the "League of Legends" Summoner's Cup, the $2.2 million prize for the most-watched esports tournament on the planet, Worlds. The branded trophy was put on display at the Eiffel Tower in Paris. From the outside, the two may have seemed strange bedfellows: a legendary French fashion house and a game developer. And it'd be hard to argue that the audience is strictly the same.