Meet the YouTubers exposing the dark side of making video games

Bratt and Sayers were no strangers to journalism, having both cut their teeth at the U.K.-based publication Eurogamer before going independent. In 2020, they added another games journalist to their ranks: former Rock Paper Shotgun critic Quintin Smith. But YouTube as an ecosystem has proven more hospitable to sensationalism, misinformation and drama than to heady, nuanced investigations of industries. And so, PMG often has to work to catch the eye of YouTube's algorithm, which means agonizing over clickable titles and designing grabby thumbnail images, Bratt said.