He loved the thrill of waiting for a rare bug, and the rush of excitement when he found one. The anticipation building before he struck, hoping to catch it. As his collection grew, so did his sense of pride. This cycle was the foundation for one of Nintendo's most massive franchises in its history. Pokémon's very existence is a love letter to this cycle, something Masuda and the developers at Game Freak hoped to replicate for players.