Luana Lopes Lara Is on the Frontlines of Evolving Prediction Markets

Follow this author to personalize your feed and get instant alerts. Follow Go to your personalized feed WHY FOLLOW? Smart Alerts: Get notified about major news as it happens. Luana Lopes Lara is inherently an optimist--perhaps because Brazilians, she says, have a more positive outlook than people from other countries. That trait has served her well as chief operating officer of Kalshi, the New York-based prediction market that has boomed in recent years as people take up placing money on everything from what words the President will use in his speeches to the price of a Costco hot dog.