UK data watchdog issues Snapchat enforcement notice over AI chatbot

Snapchat could face a fine of millions of pounds after the UK data watchdog issued it with a preliminary enforcement notice over the alleged failure to assess privacy risks its artificial intelligence chatbot may pose to users and particularly children. The Information Commissioner's Office (ICO) said it had provisionally found that the social media app's owner failed to "adequately identify and assess the risks" to several million UK users of My AI, including among 13- to 17-year-olds. Snapchat has 21 million monthly active users in the UK and has proved to be particularly popular among younger demographics, with the market research company Insider Intelligence estimating that 48% of users are aged 24 or under. About 18% of UK users are aged 12 to 17. "The provisional findings of our investigation suggest a worrying failure by Snap [the parent of Snapchat] to adequately identify and assess the privacy risks to children and other users before launching My AI," said John Edwards, the information commissioner. The ICO said the findings of its investigation were provisional and that Snap has until 27 October to make representations before a final decision is made about taking action. "No conclusion should be drawn at this stage that there has, in fact, been any breach of data protection law or that an enforcement notice will ultimately be issued," the ICO said.