AI-written content isn't the web's future. It's already here.

That business is driven by a simple equation: how much it costs to create an article vs. how much revenue it can bring in. The main goal is to attract as many clicks as possible, then serve the readers ads worth just fractions of a cent on each visit -- the classic form of clickbait. That seems to have been the model of many of the AI-generated "news" sites in NewsGuard's report, said Gordon Crovitz, NewsGuard's co-CEO. Some sites fabricated sensational news stories, such as a report that President Biden had died. Others appeared to use AI to rewrite stories trending in various local news outlets.