IBM Watson Can Help Find Water Wasters In Drought-Stricken California

Using that information, water authorities or companies can target areas or homes where people are wasting water, and send specialized educational materials to let people know how they can cut down on water waste. Some of OmniEarth's customers have already started seeing results, with some reporting a 15 percent reduction in water use, just by using the conservation messages. Many people, Fentzke said, may not even realize that they're wasting water. There could be bad meters, leaks, or bad settings on automatic sprinkling systems that are contributing to the problem. "We've found it to be very effective in targeting people who may not even know that they're inefficient," Fentzke said.