How This Cofounder Created An Artificial Intelligence Styling Company To Help Consumers Shop

Michelle Harrison Bacharach, the cofounder and CEO of FindMine, an AI styling company, has designed a technology, Complete the Look, that creates complete outfits around retailers' products. It blends the art of styling with the ease of automation to represent a company's brand(s) at scale and help answer the question'how do I wear this?' The technology shows shoppers how to wear clothes with accessories. The company uses artificial intelligence to scale out the guidance that the retailer would provide. FindMine serves over 1.5 billion requests for outfits per year across e-commerce and mobile platforms, and AOV (average order value) and conversions by up to 150% with full outfits. "I'm picky about user experiences," Bacharach explains.