Plannuh Raises $4 Million To Expand AI-Driven Marketing, Budgeting and Planning Platform
Seed Round Co-Led by Glasswing Ventures and Google's AI-focused Fund, Gradient Ventures, Will Be Used To Supercharge R&D and Support Customer Success Plannuh, a startup transforming the way marketers plan and budget, announced a $4 million seed round co-led by Glasswing Ventures and Gradient Ventures, Google's AI-focused venture fund. The new funding will be used to accelerate Plannuh's R&D initiatives and support teams as the company continues to expand its customer base. Peter Mahoney, founder and CEO of Plannuh, was troubled by the consistent mismanagement of budgets and poor execution of plans resulting in wasted spend. Leveraging over 30 years of marketing experience, Mahoney identified that the primary causes of budgetary waste stemmed from too many marketing plans, budgets and metrics spread across various slide presentations, spreadsheets, documents, and disparate systems. This resulted in a lack of visibility into plan execution, time and marketing spend, as well as budget forecast accuracy.
Feb-6-2020, 16:44:59 GMT
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