What's the relationship between big data and machine learning? - Edvancer Eduventures

Since about 2010, "Big Data" has become the ubiquitous term to describe all the data that is generated by people from their smartphones, web browsing history, social media and purchasing behaviour, together with any other information that organizations hold about them. Why is big data different to any other type of data? However, the term "Big Data" tends to be applied to large collections of different types of data which are often volatile and changeable, and where one would struggle to analyse it using traditional computer hardware and software. It's also the case that big data often incorporates certain types of data that were not widely used for customer analysis until relatively recently. What people write and say can be analysed to identify what they are talking about sentiments being expressed.