Buzzfeed to use AI to write its articles after firing 180 employees

After dozens of employees were laid off, online publisher BuzzFeed, known for its pop culture articles, quizzes and "listicles", announced that it would start using artificial intelligence (AI) to write its content. OpenAI, the creator of ChatGPT, will be employed for the initiative and will create custom-made quizzes. According to a memo to staff from CEO Jonah Peretti, he intends to increase AI across BuzzFeed's editorial output and business operations as of this year. Peretti relayed his expectations of AI to improve creativity and content, but humans would still have their role in providing "cultural currency" and "inspired prompts". He set a timeline of 15 years for AI to "create, personalize, and animate the content itself".