Adobe Intelligent Services Bring Real Business Value to AI

Artificial intelligence (AI) is often viewed as a panacea for a wide range of potential applications and use cases. However, the broad applicability of AI technology has made it difficult to develop actionable development plans for utilizing it. Adobe is changing this dynamic with the announcement of Intelligent Services, which leverage Adobe Experience Platform with specific use cases and focus. "Adobe's introduction of Intelligent Services, powered by Sensei, that are aligned with common marketing tasks not only makes it much simpler to utilize AI, but they also bring the power of AI to more of the marketing team," says Monica Lay, principal product marketing manager at Adobe. "This increased utility will allow more brands to take the next step for enhancing the customer journey and improving their interaction with brands."