You Know Nothing Jon Doe, Conversion Optimization Should Be Automated -- Growth & Optimization

If there's one thing the optimization community agree on it's that we know nothing. We all have biases, not least of which is our experience as professional website optimizers. This point was raised again and again during Conversion World conference. So, we need a lot of support to understand our users and optimize their experiences. We try to start the process of optimization from as unbiased a point as possible.