How Marketers Can Truly Embrace AI and Maximize Its Benefits

One of the biggest challenges that marketers are facing today and struggling with is the massive amount of data that we see in our line of work, day in and day out. Some would like to call it "data overload," which is only getting compounded due to the speed at which we're getting data in ever-increasing ways. I like to say, and I am sure other marketers will agree, whenever we are putting together any strategic plan, we start with the data. We say, "What does the data tell us?" Data dictates everything that we do, from what people say on social media and review sites about our brands and products to our customers' suggestions on things that we should consider implementing, like a new soda flavor or a new travel route. Further, there are times when the data that comes to marketers also gives us a kernel of insight into potential consumer trends that may impact our brands and products.