Can we ensure that the AI promise to transform marketing is benign?

Content curation, sentiment analysis, predictive customer service, and optimal ad targeting are among multiple examples of where AI is already impacting marketing. Our expectations of how AI can radically transform marketing in coming few years is nothing short of mind blowing. Billions of web pages and social media posts supplementing CRM data will provide a 360-degree view of each customer. This will enable hyper personalized marketing in which an AI-driven business concierge delivers end-to-end curated buying experiences tailored to each individual customer. These scenarios are based on emerging practice and trends, and therefore completely realistic, but they mask the anxiety about the possible downside of AI's increasing role in marketing.