Knowledge 2019 and ServiceNow's Vision for Transforming the World of Work

In May 2019, Amalgam Insights attended Knowledge 2019, ServiceNow's annual end-user conference. Since ServiceNow's founding in 2004, the company has evolved from its roots as an IT asset and service management company to a company that supports digital workflow across IT, HR, service, and finance with the goal of making work better for every employee. In attending this show, Amalgam Insights was especially interested in seeing how ServiceNow was evolving its message to reflect what Amalgam Insights refers to as "Market Evolvers," companies that have gained market dominance in their original market and taken advantage of modern mobile, cloud, and AI technology to expand into other markets. As jaded IT industry analysts, we attend 25-30 tradeshows and end-user shows each year, including the likes of Oracle Open World, Dreamforce, SAP SAPPHIRE, IBM Think, RSA Conference, Microstrategy World, KubeCon and CloudNative Conference, Tableau Conference, VMWorld, Red Hat Summit, and many, many others. It is part and parcel of being an industry analyst, but it also means that even the most inspiring and amazing speakers start blending together after a while.