Googles AI models shut down 39 million fraudulent advertisers

Google's use of AI to combat harmful ads has resulted in the suspension 39.2 million fraudulent accounts. On Wednesday, the tech giant published its 2024 Ads Safety Report, highlighting its use of advanced LLMs (Large Language Models) to detect and enforce advertiser fraud. Since 2023, Google has added "50 enhancements" to its LLMs that "need only a fraction of the information earlier models needed to quickly recognize emerging threats, identify patterns of abuse, and distinguish legitimate businesses from scams." Indicators of abuse that can be detected by Google's AI tool include business impersonation and illegal payment details. As a result, Google blocked or removed 5.1 billion ads last year.