WATCH: Google lets you speak in natural language & get analytics reports

Instead of clicking around inside of Google Analytics to find the answer you want about your web traffic, wouldn't it be nice to just talk to Google to get what you want? That future is coming, Google demoed today, thanks to machine learning. Google's Babak Pahlavan, who heads measurement and analytics products for Google, showed the coming capability today during the Google Performance Summit. In one example, he asked by speaking, "How many users did we get from organic search in April?" and received the answer: In another, as you can see below, he spoke, "What were my best selling products for April?" and again, got a fast answer: Wow. Speak and get answers from Google Analytics.