Understanding the Impact of Artificial Intelligence on SEO

SEO is moving away from general optimization practices and focusing on user engagement data. That doesn't mean that we shouldn't be optimizing websites with the traditional tactics, but we need to start thinking about the bigger picture. At the end of the day, make your website serve the purpose of your customers. Create an experience that will bring them back by creating a fluid user experience and content that is readable. After all, Google wants what is best for the user, not something that is optimized.