Apple Snatches AI Startup to Smarten Siri

Apple has acquired another artificial intelligence startup, according to Bloomberg. Voysis, a Dublin-based startup, will join Apple and aim to improve Siri's ability to understand a person's natural language. It focused on shopping-related voice commands, but Voysis' technology should grow under Apple's guidance to support general inquiries as Siri integrates with other apps. E-commerce companies used Voysis' technology to offer enhanced product search results through their apps. Bloomberg noted an example in which the user utters phrases such as "I need a new LED TV" and "my budget is $1,000."