SIIM16: Building Bridges Across Big Threats and Big Opportunities

The Opening Session - Wake-up Call for Patient-Centered Radiology The SIIM 2016 Opening General Session was presented by Rasu B. Shrestha, MD, MBA, chief innovation officer, University of Pittsburgh Medical Center and President, UPMC Enterprises. The talk took the top-down approach of putting medical imaging and radiology in the context of significant macro-level changes taking place in populations, technologies, and the health care system. These changes, that UPMC is capitalizing on, highlight growing opportunities for new care models, new technologies and patient-centered care. More than ever today, this health care transformation stresses the imperative to spur changes in imaging, both incremental as well as paradigm-changing, to move toward patient-centric radiology and value-based imaging. Having lived through a century of "analog" radiology, followed by several decades of "digital" radiology, the next phase that lies ahead of medical imaging will be the phase of interoperability, analytics, and population health; one where "Context is King."