How To Successfully Use AI-Driven Personalization In Retail & E-Commerce

What comes to your mind when you think of AI-driven personalization in retail and commerce? Do salespeople recognize you the minute you walk into the store and give recommendations based on your purchase history? Perhaps the dressing rooms are equipped with smart displays which show you complementary products to the outfits you've already chosen to try on? Maybe a conversational bot alerts you even before you decided to go shopping that your favorite brand of wine is in stock again and available on aisle 12? We might achieve these futuristic-sounding goals in 5 years or so, but you also need to understand what's actually possible today with AI-personalization of your customer experience. What are the challenges that retail stores and e-commerce companies need to overcome to truly personalize their customers' experience?