Men spend more than women in Valentine's, are they more romantic?

MIAMI, Feb. 3, 2017 /PRNewswire/ Men spend around 65% more than women when it comes to show their love on Valentine's day and jewels are their favorite gift to give, according to the analysis of consumer behavior patterns performed by Poder.IO, the artificial intelligence company for marketing and customer behavior prediction. According to Poder.IO, jewels are the preferred gift by men during Valentine's around the globe, even over flowers or romantic dinners. They spend over 210 dollars per gift, and women, a little bit more money savvy, spend around 127 dollars to surprise their significant other. Next to the jewels, clothing is the other favorite item of men with an average spend of 112.71 dollars. Those who don't want to splurge too much, but still want to make a gift go for gift cards, spending around 106 dollars.