Bluewolf's The State of Salesforce Report Reveals 77 Percent of Companies Using AI Expect to Increase Investment Over Next 12 Months

Global consulting agency Bluewolf, an IBM Company, has released its sixth-annual The State of Salesforce report that uncovers insights and emerging trends from Sales, Service, Marketing and IT professionals who use Salesforce, the world's #1 CRM platform. Based on insights from more than 1,800 Salesforce customers worldwide, the report found that companies are encouraged by the results of early artificial intelligence (AI) investments: 77 percent of companies already using AI expect to increase their investment over the next 12 months, and 38 percent of Salesforce customers expect to invest in AI within the next year. Bluewolf's report explores how some of the best companies are committed to ongoing innovation with Salesforce. Bluewolf defines the "best" as companies that are embracing the increasing necessity for smarter, faster decision-making and are embedding AI capabilities into Salesforce across their entire organization. Continued AI investment drives impactful customer experiences The C-Suite is placing big bets on AI, with 63 percent of C-level executives surveyed counting on AI to improve the customer experience.