Microsoft CEO Nadella bets on a new age of 3-D creativity

Microsoft shares surged 5% in early trading Friday,and passed a high set in 1999, helped by enthusiasm for progress in its cloud business. SAN FRANCISCO -- To hear him tell it, Microsoft CEO Satya Nadella is out to do more than just sell products. Time to stop gobbling it down and to start cranking it out. "The last 10 years have seen a lot of innovation indexed largely toward content consumption," Nadella tells USA TODAY. "But the next 10 will be indexed toward content generation. It'll be about what we can create."