Should Your Business Have An Amazon Alexa Strategy?

The explosive growth of in-home artificial intelligence assistants has many companies scrambling to develop apps and "skills" to keep up with the new technology. But many are doing so without a clear strategy. The same thing could be said about chatbots, virtual reality and even social media. Why are companies in such a rush to be first to market with new technology, even with a potentially inferior product? According to the Smart Audio Report from NPR and Edison Research, one in six Americans now has a smart speaker.