Facebook Messenger update allows for more SMB chatbot customization

Facebook Messenger is getting an enterprise-friendly update that will make it easier for companies to use chatbots in customer service, the company announced Tuesday. New features include increased customization for customer chat and a quick reply option for customers to easily share information with a company, according to a press release. The update could help Messenger's customer chat feature become more valuable as a retail tool as chatbots increase in popularity. Facebook launched its customer chat feature, which extends Messenger from a company Facebook page to a business' website and back while maintaining the conversation history, in November. The feature is aimed at streamlining the process of tracking customers across platforms.