Why every small business should use machine learning?

Small businesses and large enterprises all want to jump on the machine learning bandwagon. While smaller companies fear that machine learning is out of reach for them. But it doesn't have to be. Machine learning (ML) is an application of AI that uses statistical models and big data to make predictions about future trends. For example, have you ever noticed how Google Photos can find images of just about anything (let's say, a horse), without you having tagged the photo in advance?