Netflix wants to use generative AI to make animated shorts

Hollywood may have some conflicted feelings about the use of AI for content creation, but Netflix seems ready to jump in the deep end. According to, the streaming service has launched a new studio called INKubator that will specialize in creating generative AI content. Based on the current job listings for the team, it appears this studio will be creating short-form animated content that centers gen-AI workflows and tools. Considering INKubator is still hiring pretty key roles like a head of technology, it may be a while before viewers see anything the group produces. To start, the team's goal appears to be making animated shorts and specials, but there are suggestions that Netflix has greater ambitions for INK.