How to Get More Insight From Your Analytics Software

In today's competitive business environment, managers rely heavily on insight from their analytics software. Current performance, feedback from product releases, rate of new customers – these are just a few of countless questions that analytics applications answer for us. But using these analytics programs – to their fullest extent – is still an emerging discipline. As critical as their insights are, actually gleaning those insights requires surmounting myriad challenges. These include everything from lack of training to inability to formulate an effective query.