Pandora goes full Spotify with personalized playlists

Spotify began building custom-curated playlists back in 2015 and now Pandora is offering a similar option for its listeners. With that Pandora calls "personalized soundtracks," the company will put its Music Genome to work creating a library of playlists based on your listening habits. "The personalized playlists fit your moods, activities and favorite genres and are updated each week based on your individual musical tastes," chief product officer Chris Phillips explained in a blog post. "We combined our human curation with personalized algorithms to automatically serve up new artists and songs anticipating the perfect balance of discovery and steady favorites." Of course, this isn't the first time Pandora has offered curated playlists.