Introducing the Artificial Intelligence Ethics Playbook from GSMA

Artificial intelligence is a powerful, emerging force that is transforming business and society. The potential of these technologies to unlock benefits for organisations and society is only beginning to be seen. AI can help organisations to improve prediction, optimise operations, allocate resources more efficiently, and personalise digital solutions. PwC estimates AI could contribute $15.7 trillion to the global economy by 20302. However, artificial intelligence isn't a futuristic technology; it is present in our everyday lives, used across a wide variety of industries.