PwC rated as a Leader in AI Consulting

PwC announced that it was cited as a Leader in The Forrester Wave: AI Consultancies, Q3 2019. On firms that provide Artificial Intelligence (AI) consulting services, Forrester notes that "offering, breadth of support, and innovation are key differentiators." The report states that: "PwC doesn't see a technology problem; it sees a business problem. PwC's "reframing" approach for digital carries through to the firm's AI practice: PwC doesn't come to fix the plumbing but instead to transform a client. While many AI engagements address business process and customer experience, PwC doesn't stop there. The firm also illustrates how AI can change the way executives work by presenting interactive simulations of markets that they aren't in, they aren't optimised for, or don't exist. This allows leaders to imagine and execute on new business models and new products."