Powering the Digital Next CPG Enterprise with Platforms of Intelligence

Although COVID-19 has affected every industry, there are some it has changed more than others. Retail and Consumer Packaged Goods (CPG) are two such industries that have undergone irreversible transformation. Fortunately, most changes driven by the pandemic will prove to be positive in the long term. For the moment, however, CPG organizations are trying to decode the changes and examine how technological interventions can be applied for a stable and sustainable response to new consumer behavior. The experience of our global CPG clients shows that the answer lies in creating a digital, agile and real-time data-driven organization. To begin with, new consumer segments have emerged, there is a growing demand for new products, the buying behaviors have changed and the fulfillment channels have shifted from physical to digital.