The Role of AI in Marketing (#SMTlive Recap)

One of the hottest trends and biggest disrupters in digital marketing today is artificial intelligence. AI technologies are quickly advancing; we're seeing AI change the way marketers asses, solve and implement solutions to improve how we engage and learn from consumers. For the latest #SMTlive Twitter chat, we discussed the current state of AI, what we can expect to see in the next few years, and the positive and negative impacts these emerging technologies have on the digital marketing world. We were lucky to have Chad Pollitt, a Social Media Today influencer and leader in the field, help us lead this discussion. For everyone's convenience, I went back and pulled key points from the chat in a short recap below.