La veille de la cybersécurité

Bocconi University's Gaia Rubera is an expert on how big data, AI, and social media influence our opinions and the way we think. But how are they used to hack democracy? That is, can how we think and what we think be influenced without our knowing? It's a question that's been on the mind of Gaia Rubera, head of the Department of Marketing and Amplifon Chair in Customer Science at Bocconi University, for a while, and one that's become increasingly important in recent years. For Gaia, the use of big data, artificial intelligence (AI), and social media to interfere in elections and drive the spread of misinformation has worsened over the last several years and poses a serious threat to society.