Improving e-commerce text ads with ad customizer data feeds - Search Engine Land

While shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you're missing an opportunity if you ignore regular search ads. Text ads for specific product searches still take up a lot of real estate and can help drive more sales. When I'm preparing to write text ads, I like to see what's currently in the landscape. You know what makes me really happy? Why am I happy with those search results?